Teatro Circo Murcia. A new identity for a singular theater.
Paparajote was commissioned to design the new identity of the Teatro Circo Murcia that reopened its doors after 23 years closed and abandoned.
During the process of restoration of the building made by the architects Perez Albacete, it was decided to keep the red and black vertical neon sign from the 70s that gave it so much singularity. The previous premise was somehow to preserve this unique icon, so it was decided to lay out and shape it under a semi circular dome that identified both the circular dome of space, jewel hidden between buildings and with little visibility from the street.
The fusion of tradition and future as a contrast of the Teatro Circo Murcia, is both in its positioning and programming, and in the architectural intervention itself, combining the most respectful restoration of the main hall, with a very vanguard intervention of the entrance hall and new parts. For Paparajote, this fusion has also been the concept of his visual identity.
Graphically we have combined in logo the diverse elements that evoke the singularity of the theater, seen from a contemporary esthetic, clean and visually enduring: on the one hand a semicircle that represents the majestic dome that crowns the central hall being its most impressive element, and for another, the typography into the boxes, which evokes the poster of the front before mentioned.
The use of color has also been very marked by that contrast between past and future, since it has been used red and white as the traditional colors of the circus.
All these elements (semicircle, typography and colors) are also very versatile, offering very wide and interesting possibilities when applying them in any element of the image and communication of the Teatro Circo Murcia, thus offering a visual personality that will do it Easily recognizable by its target audience.
Paparajote made all the application of the identity created to the front, programming, web, interior signs and corporate stationery. You can see the web
The History of the Teatro Circo Murcia, is at least, very peculiar. It is a late 19th century building designed by the architect Justo Millán, who served as a theater, cinematograph, circus and entertainment venue and even a bullfight once because of its characteristics. In its stage were honored Ruperto Chapí or Fernández Caballero, and meetings Jose Canalejas (in 1902), Alexander Lerroux (in 1910), Onésimo Redondo (in 1935), Gil-Robles and Dolores Ibárruri (in 1936).
After a long period of abandonment since 1984, it was rehabilitated from 2007 and finally reopened with a music, theatre and danze programming at the end of 2011.
This types of theater became popular in the 19th century and in our days there are few examples in Spain.