Creating a renewed identity for a change of location. LA MERCED PHARMACY
The relocation of La Merced Pharmacy, a family business in the center of the city of Murcia -where pharmacy and parapharmacy products have been offered for more than 20 years-, required a total renovation of the visual identity . In Paparajote Estudio Creativo we have carried out not only the creation of the logo for the new pharmacy, but the construction of its global image.
The new location of La Merced Pharmacy had for years been a very deteriorated place, so the renovation has brought a fresh and contemporary air to the area. The front in white, black and green powdered are the colors that predominate now in the mythical corner and that is very attractive to the great influx of young students.
Farmacia La Merced is located next to the University Campus of La Merced in the center of the city of Murcia, for the singular and representative of the location it was decided to add La Merced to the name. Being an old neighborhood trade, although renewed, it is preceded by two generations of pharmacists with a large local clientele, so it was considered to add the motto Cuidamos tu Salud to bring it a differential value and attract new public.
We designed a graphic image that made it different and unique. The work was created from scratch, starting with the search for naming, external labeling, interior signage, signage, application of graphics to interior design, packaging, clothing …
Supporting the concept of closeness and trust, we build an iconography based on the union of two hearts that form the universal icon of pharmacies, the green cross. From this concept were developed the rest of the icons used for the interior signage of the pharmacy and which indicate the organization of products by their typology, from children’s products, solar, orthopedic … to special promotions per season.