Original packaging for some great masters. XXXVIII Spanish Karate Children Championship.
The need for this client was to creat a trophy to do a tribute to the great teachers and sponsors who had participated and supported the celebration of this edition of the Spanish Karate Children Championship.
Usually this kind of rewards are usually quite classic. From Paparajote we set out to make a conceptual, new and original approach from the previous research that we describe:
In Karate as in many other oriental arts the natural elements play a very important role. That is why we chose the natural pine wood as object material, engraved in black with the symbol of the cathedral of Murcia, seat of the championships, and the Japanese word:
‘Otsukare sama (desu)’ is an expression that is mostly used as a greeting, which expresses respect and courtesy, and whose meaning is quite similar to: ‘Thank you for your hard work, surely you must be tired.’ Thus, the tribute paid to these people for their career and support for this event.
Last but not least, we design the packaging.
Karate, originating from Japan, the ritual is very important; So the dress is in white cotton jacket and pants, and the belt, whose color defines the degrees or levels. Among them, the black belt represents the upper level.
So we decided to coat the trophy with a white cotton fabric as a jacket, wrapped in a black lace, like a belt.
The result was a homage full of symbolism and concept.
Collaboration Design and production: María Serna
Promotional Object / Packaging