Communicating the value of quality in a farming world. ÁLFILA CONSULTING

Álfila Consultoría Agroalimentaria is a young, dynamic company, formed by professionals who are knowledgeable about the reality of companies in the agro-food sector in Murcia. Its main objective is to provide technical advice focused on the improvement and implementation of Quality, Environmental and Food Safety Management Systems, as well as ensuring compliance with applicable legislation.

Consultants relied on Paparajote Creative Studio to create graphic identity for your company. The search for the name arose from an investigation about agriculture in Murcia, Álfila is the Spanishization of the name of an ancient agricultural treatise written in Arabic in the Levante area.

As an accompaniment to the name “Agriculture Consulting” was added, clarifying the company’s own activity, and accompanied by a series of pictograms related to the type of crop to which its customers are dedicated. This series of pictograms of vegetables and vegetables serve for pieces ranging from stationery, web, promotional gifts to labeling.

Álfila knows how important it is to take care of its customers, for it has created small promotional campaigns giving clients with blocks of notes that detail all the services they offer or a Christmas gift kit composed of a corporate cup with a packaging to wish their farmers clients a “Happy snowy year”.

In order to connect Alfila with its customers in the world of agriculture, the materials used for the graphic pieces are natural materials such as wood, cardboard or craft paper, combined with organic forms. So the cards are in the form of a sheet printed on crafted paper, the signage of the offices of its headquarters is created by cardboard letters. Also the stand for trade fairs is designed with these materials and forms already mencionated.